PR Newswire
JACKSON, Mo., March 29, 2019
JACKSON, Mo., March 29, 2019 /PRNewswire-PRWeb/ -- Tyson Zahner (creator of Attract 100 Leads in 30 Days) recently revealed four ways small business owners can increase sales when they are unable to close leads. In a video titled, "4 Simple Ways to Increase Sales When Your Leads Aren't Buying," Zahner reviews the four main reasons why individuals are not buying products and the four easy fixes that can be done to convert leads into sales, including creating a great offer, targeting people who already desire the product, creating a vision, and creating a belief that a product with help their specific situation.
In his training video, Zahner (Attraction Marketing Expert) reveals the first reason why people are not purchasing and how small business owners can combat it by making their offer better. Zahner explained, "The first reason, and I would argue probably the biggest mistake I see most business owners making in terms of why their leads aren't buying, is because their offer sucks. I'll explain what I mean. Most business owners, and I fell into this category as well, think, 'I have a good product. It works. It gets results for people. It's priced right. That's a good offer. They should be buying.' Unfortunately, just because you have a good product that works and it's priced right, doesn't mean it's actually a good offer. The offer is everything that goes into getting a total stranger to say 'yes' to you for the very first time. That first yes is the hardest yes for you to get from people. So when I'm trying to acquire a new customer, I don't just make my offer, 'Here's my product and here's how much it costs.' Instead, I say, 'Here's all of the additional reasons why you should buy right now.' I add urgency, I add bonuses, I add a money-back guarantee, right? I throw in lots of additional things to get them to say yes. I create a better offer."
The second tip that Zahner shares is to target people who already have a desire for the product being sold. He continued, "Now, the other three reasons why most people aren't buying from you fall down to desire. Actually, let's just talk about them one at a time. Desire is the first one. Desire is, do my prospects actually want what I'm offering. And I'll tell you the biggest mistake I see here is a lot of business owners going out and doing prospecting, they're cold calling. They're basically trying to drum up business from people who haven't already raised their hand and said, 'I'm interested.' I can tell you that when you advertise on the internet the way that I show you how to in my free webinar, and you get your leads contacting you, because they've said, 'I want what you've got, because I have the problem you can solve,' or, 'I'm interested, I'm already looking for your thing,' converting those people into sales is a heck of a lot easier than converting cold traffic."
Zahner proceeds with his third piece of advice on creating a vision for the potential buyer to make sure they can see themselves using the product. He explained, "Vision is the third thing that will absolutely improve your conversions. A guy that I studied, his name is Jim Camp, he is known as the world's most feared negotiator. I think the CIA, or like the FBI or some government agency, actually hired him to figure out how to do negotiations with terrorists. That's how much this guy understands about how people make decisions and how to persuade people. One of the biggest things he taught is that vision drives decision, right? It's why when you are looking to buy a new car, you go to the dealership, they don't just tell you about the car, they let you get in the car and drive it. What does this do? It creates a vision. You can now see yourself owning that car. I see a lot of business owners, they don't get their prospects to see themselves using the product."
The successful entrepreneur reveals the fourth and final reason why people may not be buying a product and what entrepreneurs can do about it. Zahner revealed, "The fourth one is belief. If your prospects are not buying, it often comes down to, 'I do not believe this will work for me, for my situation. I don't believe that the product works.' This is where simply showing people examples of how it can work for their specific situation, showing them testimonials of other people who've gotten results who are in their specific situation, can help you to overcome that area."
Tyson Zahner concluded, "I'm going to recap right now the four things that can absolutely drastically improve your conversions. I bet if you're not getting the sales conversions you want, you're missing at least one or more of these four things. Desire, building someone's desire. And a lot of that comes from finding people who already have a seed of desire to work with and then building it. It is very, very difficult to create desire from scratch. It'd be like trying to create energy from the sun. It's very hard to do that. My webinar shows you how to find the people who already have that desire, that energy, and how to channel it towards your product. The same way that scientists channel the energy of the sun into the atom bomb. They didn't just create that energy from scratch, and I don't recommend you do it either. The third thing is vision, creating a vision, getting your prospects to see themselves using your product, getting to see themselves with results. And finally, creating belief, overcoming their skepticisms, answering their questions, showing them examples of how this will work for their specific situation. If you're missing any one of those four things, improve those, and I guarantee you, you will start to get more sales."
Tyson Zahner is an entrepreneur, attraction marketing specialist, and public speaker. He founded his first business at the young age of 17 selling snow cones. In the last two decades he has started various online businesses as well as brick and mortar endeavours. He is the owner of Tyson Zahner Photography in Southeast, Missouri. His program, Attract 100 Leads in 30 Days, gives entrepreneurs the tools they need to generate high caliber leads without using major technology, pricey tools, or a lot of time.
About Tyson Zahner: Tyson Zahner shares his attraction marketing expertise with small business owners through his home study course, Attract 100 Leads in 30 Days. Zahner helps large groups of entrepreneurs through speaking engagements all over the country regarding scaling a business, marketing tactics, and attraction marketing. He lives in Missouri with his lovely wife and their two children. Watch Tyson Zahner reviews here and read reviews of Tyson Zahner Photography here.
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